Overview

Park Place Eatery is a family owned restaurant in a seasonal tourist town that endeavors to share homemade eating experiences inspired by rich flavor, healthy living, and authentic human connection. Their out-of-this world sandwiches, crepes, and baked goods needed a brand identity and business plan to match, which would enable it to survive and thrive in the competitive foodservice industry. Ongoing: brand extension into the events industry.    

Action

My focus was to give Park Place Eatery a face and personality that highlights their passion for quality food, design, and memorable interactions. I developed a marketing strategy, digital presence, and brand extension strategy that interweaves these key values and attributes throughout.

Scope of Work

Brand Strategy
Brand Design
Website Design
Marketing Strategy