Integrated Marketing & Brand Development
I use a collaborative approach and extensive research to fully understand your organizational or business objectives. From there, my strategy is driven by insights and accentuated by creative design to ensure brand growth and successful business outcomes.
Services
Research & Insights
Market Segmentation
Competitor Analysis
Industry Analysis
Brand Audits
Workshops
Interviews
Surveys
Research is the foundation of authentic branding and meaningful marketing. I combine key insights interpreted from in-depth client conversations with primary and secondary research to fully understand your business and organizational objectives, market trends, audience behaviors, and opportunities for growth.
Needs assessment through onsite or virtual workshops
Market & competitive analysis, surveys, interviews, ethnography
Brand and communications audits
Brand Development
Identity & Design
Brand Positioning
Brand Strategy
Brand Persona
Messaging
Rebrand
Creative
I use an insight-driven, collaborative approach to develop your unique story and present a clear and focused brand strategy that reflects the essence of your brand.
Mockup and presentation of visual and verbal elements
Refine and deliver creative designs
Add-ons: brand style guide, website design, copywriting, print and digital collateral, video scripting conception
Marketing Strategy
Integrated Marketing Strategy
Corporate Communications
Content Development
Campaign Planning
Digital Strategy
Web Design
Advertising
Discovering the right channels, messaging, and moments to connect with your audience at every touchpoint. Driven by data, I create customized marketing strategies that focus engagements to give you the greatest ROI and help build brand equity.
Needs assessment
Research & Insights (see above)
Development and presentation of marketing strategy
Creation of integrated marketing campaigns: external & internal, go-to-market, brand and rebrand, positioning, customer referral, fundraising
Support
Campaign Management
Website Maintenance
Analytics & Reporting
Marketing Coaching
I offer project-based services as well as retainer agreements to support your ongoing marketing needs.
Let’s talk about your brand and purpose.