Client
BKD Learning
Overview
BKD Learning is a learning and development consultancy offering customized, professional development programs to medium and large companies in the United States. They came to me as a startup seeking a brand identity and strategy for a successful launch as a B2B company in a crowded market.
Action
Created a brand identity that reflected BKDL’s culture of corporate professionalism, seasoned expertise in the L&D industry, and cut-the-fluff personality. Developed brand and marketing strategies, and print and digital assets that raised awareness and quickly began converting prospects into clients. We achieved first-page search ranking month-one, and an average 25% year-over-year increase in awareness since launch.
Strategy
Research & Insights
Market Analysis
Brand Strategy
Brand Identity
Brand Positioning & Messaging
Marketing Strategy
Brand Guide
Website Design Collaboration
Copywriting & editing
Print & Digital Content Creation
Brand Identity & Guidelines
Website Design Collaboration & Copywriting, Digital Content Design
Print Collateral
Social Media Strategy and Content Creation
